An Astronomical Difference

The Search for Extraterrestrial Intelligence in the Universe (SETI) is staffed and advised by Nobel laureates and other distinguished scientists, and is privately funded. The assignment was to develop new members. Two new 6” X 9” packages were tested in an A/B split of 50,000 pieces, each with different carrier envelopes, main letters and lift letters. The brochure and order cards were identical. Download and read the Mal Decker/Gia Felis “invitation” package and you’ll see why it beat a strong competitor by 74.4%. Download PDFs