National Trust for Historic Preservation

"This is direct mail at its finest," wrote Bob Stone in Advertising Age in describing Mal Decker's package for the National Trust. It was Mal's first attempt at direct mail copy and it won the DMA's 1975 Gold Mailbox award. It set new, higher standards in the design and sale of collectibles, and raised more than $2,500,000 for the National Trust.
     The main sales letter is included in Dick Hodgson's Greatest Direct Mail Letters of All Time (Dartnell, 1986).
     Copy by Mal Decker; package design by Harry Redler; porcelain box designs by Fran Decker. Download PDFs