"Malcolm Decker is not only a theoretician, but one of the finest direct
mail writers in the country (make that the world). He started out
in the McCann-Erickson Executive Training Program and moved to Young &
Rubicam to write copy under the tutelage of the great Sid Ward, Jack Rosebrook,
George Gribbin, and Charlie Feldman. From there, Mal went to Famous Artists
Schools, where he learned the craft of direct mail from Al Dorne, Len
Reiss, and Ben Ordover, as well as from working with the best outside
talent in the field---the Wundermans, Tom Collins, Stan Rapp, Shel Gould,
and Harry Walsh, to name a few. I feel this is one of the most important
pieces ever to appear in WHO'S MAILING WHAT! and I'm grateful to Mal for
letting us run it."
Denison Hatch, publisher, introducing
"The Direct Mail Package" by Mal Decker.
Since 1975, Malcolm Decker Associates
has created direct response advertising in many forms for both consumer
and business-to-business clients, ranging from nonprofit organizations
as Audubon, CARE, and the National Trust, to Carol Wright and Phillips
Publishing, to Audio-Tech Business Book Summaries and The Wall Street
Selected examples of Mal's work have been reproduced
in Greatest Direct Mail Sales Letters of All Time (Dick Hodgson/Crain),
Million Dollar Mailings (Denison Hatch/LIBEY), and Successful
Direct Marketing Methods (Bob Stone/CRAIN). These and other examples
are shown on the pages of this web site. A limited number of these examples
are available upon request.